A Deeper Look into the Metaverse

THE METAVERSE IS HERE

There has been buzz in the technology world. People are talking about the Metaverse and Web 3.0. We’ve seen it come up more and more as we move deeper within the technological revolution. With many integrating their daily lives within the digital space, companies are investing exorbitant amounts of money into the Metaverse. According to the Citi report, "The total addressable market for the Metaverse could be between $8 trillion and $13 trillion by 2030, with total Metaverse users numbering around five billion” (pg. 3). This rapid increase to be a part of such an expansive intangible landscape begs the question: What exactly is the Metaverse? 

Investments in the Metaverse

WHAT IS THE METAVERSE?

The Metaverse, to put it simply, is a virtual reality space where humans can interact within virtual environments in an immersive setting. This space can be accessed through the internet and/or AR Lenses. There are two types of environments in the Metaverse: closed and open ecosystems. A closed ecosystem is similar to Fortnite, a game where users are immersed and battling it out with 3-D characters from all around the world in closed environments. Open ecosystems have multiple environments interwoven and interacting with one another operating on one type of currency whether it be USD or cryptocurrency. 

VR Lenses

THE METAVERSE AND WORKPLACE

  According to Forbes, “The metaverse will be a game-changing shift to the operational challenges companies consistently face.” During the pandemic, the working class saw a huge spike in remote work and many companies shifted from brick and mortar work environments to virtual environments to offset pandemic restrictions. Being immersed in an environment that nurtures autonomy such as the metaverse allows people the ability to explore parts unknown and create unique unimaginable worlds. 

This form of reach allows us to globally connect within Web3.0 and grants us the power to become autonomous beings without restrictions of the physical world. So much of the physical world limits how and what we do on a daily basis. Being able to be immersed constantly in communication with companies in real-time without physically being in a space together has elevated and advanced the modern workplace. 

THE ORDRE GROUP ON THE METAVERSE

The ORDRE Group understands the ever-changing virtual landscape in accordance with the Metaverse is crucial for the fashion industry more than ever before. It is a time of rapid change and the Metaverse is no exception. The ORDRE Group created an immersive closed ecosystem called ORDRE Meta utilising partnerships with Adobe and Joor. 

ORDRE Meta allows B2B, media and VIP clients the ability to immerse themselves into a designer's world on a global scale, virtually. This service offering from the ORDRE Group builds out unique branded virtual showrooms showcasing their garments and products with ORB360° technology. Now more than ever before, immersive virtual showrooms are necessary for high-fashion brands not only because of the unknowns and cost of travel but because doing business virtually and physically is now the norm. The pandemic created a need for companies to find  ways around travel restrictions and high costs with digital solutions and now ORDRE Meta is not only the answer but it is the only way forward for design houses to have access to the Metaverse.

“‘The Row” on ORDRE Meta