ORDRE Meta: The Ultimate Virtual Showroom Experience
The fashion industry has been at the forefront of technological advancements for decades. Many fashion companies are spearheading these advancements by incorporating augmented reality into their websites, replicating physical products into NFTs, and joining forces with lucrative technology companies. The ORDRE Group is among the first companies within the fashion industry to use a synergistic approach combining technology and fashion through our newest advancement on the digital front: ORDRE Meta.
The need in the market for brands to create a virtual space to showcase their collections is at an all time high. With our ever-changing world, high travel costs and future pandemics looming, traveling to physical showrooms has become strenuous, costly, and time consuming. The ORDRE Group’s solution: making it easier for buyers and retailers to be able to view collections virtually through customisable virtual showrooms.
Virtual tour of showroom in real-time.
These virtual spaces allow brands to use ORB360° technology to produce high-quality imagery with a 360° view of the products. These images are then uploaded to the customized website and viewed by brands all around the world in real-time. This is made possible through our DAM cloud-based content management system.
A technician positioning a product on an ORB360 V3 Unit.
By partnering with industry leaders, JOOR and Adobe, The ORDRE Group began creating immersive customisable virtual showrooms for luxury brands wanting to reach buyers on a global scale. ORDRE Meta gives luxury brands the tools to create intricate customisable experiences showcasing collections with advanced functionality built-in. We work with these big name brands by incorporating the brand’s art direction, images and video content, and color/fonts to create a unique one-of-a-kind showroom to fit the brand’s needs.
In times when future pandemics are looming and travel is timely and costly, a virtual showroom gives brands a chance to capture and retain more buyers across the world. The need for brands to be on the Metaverse is crucial and necessary to elevate the brand’s selling power ultimately leading to more sales and more reach, globally.
