Metaverse Fashion Festival - Fall Edition
The Metaverse Fashion Fest commenced September 28, 2022 with participants using avatars to navigate through the virtual event space. This event was similar to the summer session of the Metaverse Fashion Council but had more areas to explore and more virtual experiences.
hyperlapse of the metaverse fashion fest
Areas were designated to live streams of speakers and replays to past talks for anyone that was unable to attend certain sessions. One webinar that was particularly significant was held by Director of Digital Fashion Week in New York, Claire Tattersall. Tattersall has over 20 years experience in the fashion industry and created Digital Fashion Week in 2020.
She discussed general topics in regards to NFTs, Web3 and other corresponding ideas within the virtual world. A huge portion of this talk was dedicated to what Web3 means for creatives. She spoke on the fact that digital creatives are able to have full autonomy over designs and copyrights unlike before. With NFTs, creatives can securely sell, buy and trade their creations without others taking their ideas as their own. “Independent creatives have the most nimble and agile positions within the Web3 world.”
She further explained how NFTs create more transparency and you can translate this beyond just the buying and selling of digital fashion. This form of cryptocurrency is a contract between the physical and virtual world. “When you buy an NFT you unlock the content in the virtual world that translates into the physical world.”
Another major question asked was why should we care about Web3 and digital fashion as a whole and the answer was simple: screen time. “The average American spends 40% of their waking time online.” This means more time will be spent in the Metaverse and as people shift more into the Metaverse, there have been studies showing that students learn better with 3-dimensional online structures as opposed to 2-dimensional structures.
avatar navigating the metaverse fashion council festival
One industry already ahead of the curb in the Web3 world is the gaming industry. The gaming industry has centered their focus on the exploration of furthering their stake in the Metaverse. These gaming giants have teamed up with luxury fashion brands to create digital wearables for avatars for games such as Call of Duty, World of Warcraft, and Fortnite.
Some luxury brands have even taken it a step further and created their own Metaverses. LVMH came out with their own metaverse game to celebrate 200 years of LVMH. Louis The Game took participants through the historical journey of how founder Georges Vuitton created his Louis Vuitton empire. Participants in the game used an avatar to go through obstacles and were able to earn free NFTs.
While bigger brands are able to create their own Metaverse in-house, other luxury brands are finding it difficult to create such spaces, virtually. Fashion brands are seeing the need for a ‘phygital’ approach within the fashion industry and many are leaning on e-commerce sites to help navigate these waters. While e-commerce sites work well for B2C, there is a huge need for a viable solution for B2B buying. This is where ORDRE Meta comes in.
ORDRE Meta is a premier service offering from fashion technology firm, ORDRE. ORDRE Meta creates virtual showrooms to complement physical showrooms allowing brands to maximize on their luxury wholesale selling experience. This bespoke customisable space can be created to resemble the physical showroom of a brand with built-in navigation and 360 imagery of models and accessories.
ORDRE Meta is the way of the future of fashion bridging the gap between the physical and virtual worlds. Learn more here.
