Digitisation of Fashion Events
METAVERSE EVENTS UNDERWAY
As using the Metaverse becomes part of our everyday life, fashion’s biggest events are increasingly becoming digitised. A plethora of big name events including London and New York Fashion Week have initiated integrating Web3 elements into their physical presentations. With the digitisation of big name events underway, Decentraland took it a step further earlier this year and created the first ever Metaverse Fashion Week.
London Fashion Week along with New York Fashion Week will curate physical and virtual experiences highlighting their city’s pulse and cultural appeal. London Fashion Week’s digital hub, will allow virtual participants front row seats on the digital space. This curation will showcase exclusive content bringing fashion, culture, and technology all under one place.
With the fashion industry positioning itself more into the Metaverse, many luxury brands are formulating their own Web3 branding. Brands such as Balenciaga, have embraced the use of NFTs in their ads bridging the gap between the physical and virtual world. Other brands such as LVMH, have created their own Metaverse experiences incorporating elements of gaming and NFTs into the mix.
The Metaverse has created a solution for brands affected by the pandemic and physical constraints worldwide. Web3, the latest iteration of the world wide web, allows brands the choice of reaching buyers on a global scale through immersive websites and platforms. Luxury brands, more than ever, have the ability to create these experiences for their consumers and buyers by employing the right firms dedicated to creating fashion-forward experiences uniquely tailored to each audience.
The ORDRE Group saw this need in the fashion world and created a solution: ORDRE Meta. This technological solution creates an immersive virtual showroom experience for luxury brands. These virtual showrooms recreate the physical showroom on the Metaverse allowing buyers to navigate through the space through custom 3-dimensional buttons. Each button leads the buyer and/or retailer through different parts of the showroom to each part of the collection. The buyer and/or retailer is able to then click on the collection where images of the models auto-populate on the screen. To further the experience, these models are captured with the ORB360° V3 enhancing the Metaverse experience.
ORDRE Meta also creates tailored experiences for premier clientele through the VIP section. Buyers and retailers that want the VIP experience will be able to view the collections with specific pricing, place seasonal pre-orders, and manage samples/loan requests.
As fashion brands continue to break barriers by including elements of NFTs and artificial intelligence into the mix, some brands still face a challenge of taking their collections into the Metaverse with limited resources and knowledge. Most brands have only been able to create online stores for consumers but have not fully integrated their collections into immersive Web3 virtual showrooms. The ORDRE Group through ORDRE Meta is reimagining how buyers and retailers view and interact with luxury brands on the virtual landscape.
